PARIS HILTON FRAGRANCE
The thrill of the spotlight, all eyes are on us but I’m the only one you see.
Paris has become an icon through her ability to give people a window into her life of glamour, extravagance, and what it’s like to truly be hot. It’s difficult to convey a scent so we focused on conveying a feeling. We created a series of visual experiences, showcasing the surreal and fantastical worlds that exist inside each bottle of Paris’ fragrance. The Rush collection is inspired by the beauty and glamour of an old Hollywood lifestyle the fragrance evokes a feminine sophistication in any woman wearing it.
The three “Rush Collection” spots gathered over 2.7 million organic views on social media channels.