“Priceless Surprises” is driven to create emotion, influence behavior, unite people and ignite passions.
American Airlines and Mastercard came together to create their “Priceless Surprise” initiative. This round gave MasterCard card holders the chance to attend an exclusive concert and Meet/greet with Carrie Underwood. Youtube star Amymarie Gaertner came along for the ride and traveled all the way from Ohio to experience the concert.
The content captured played as pre-flight entertainment on all American Airlines domestic flights.